Podcast: Download

If you missed this one live, it is well worth tuning in to hear how this powerhouse of a lady makes things happen in the entertainment industry.  Karon Cook is an actress, Sports show host, acting coach and all around professional in the world of selling into the entertainment industry.

Elegant, strong and smart this person made me realize that it isn’t traditional corporate sales people that deal with the most rejection, it is Actors.  Think about it, going to audition after audition and receiving predominately “no’s” with no real reason why you have been rejected, would drive the majority of us Business to Business sales people nuts.  If I lose an opportunity to my competition at least I know, I was probably out sold (maybe, but rarely happens for me….ahem, cough, cough!?, ok, ok, only kidding) but in the case of an actor you can lose an opportunity and never know why….and then get up and go on another audition.    Talk about resilience.

And not only is Karon a gifted sales professional (although she doesn’t refer to herself in that way) she is also a passionate and intelligent Blogger.  After reading her posts on Karon Cook Sports Page it only deepened my already “mad” respect I have for this woman.  So I would highly recommend that you tune-in to this show to not only glean a few lessons on how to improve your resilience in selling in the B2B world but also listen to how she turns Stone and My (Stephen Cadley) world upside down as she uses her broadcast experience to interview Stone and myself.  This is a show not to be missed.

Til next time, Happy Selling and remember “Everyone is in Sales!”