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Larry Warnick is the Founder of PassKey Strategies, an Atlanta-based firm designed to facilitate breakthrough results for business leaders of small and emerging firms as they move through the business life cycle. His mission with PassKey Strategies is to help entrepreneurs and small business owners with game-changing programs that create and grow market niches they can own with profitable loyal customers.

He honed his leadership and coaching skills with over 25 years of business and management experience in strategic market planning and development, product management, and sales and business development with technology and service firms ranging from start-ups to Fortune-level. His mission with PassKey Strategies is to help entrepreneurs transform their businesses and lives by creating and controlling their own economy.