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January 17th, 2012 – Purchasing Power’s Elizabeth Halkos Chief Marketing Officer

Wow what a great show and one not to be missed so tune-in above or download this episode of Atlanta Sales Talk Radio.

Elizabeth Halkos Chief Marketing Officer of Purchasing Power enlightens us on selling and managing in the competitive marketplace of employee benefits.  While we discussed the advantages of having a solution that is truly new and unique in improving employee morale, productivity and retention.  We also discovered that this is a very complex sale and doesn’t sell itself. In other words, even though you have a “better mouse trap” you still have to get out there and sell it.

Elizabeth and I also discussed how critical it is to keep abreast of all the happenings in your industry to be effective in selling in your particular solution.  She also shared a great source of information in the Human Resource Management space, the Purchasing Power Blog.  So if you want to know what is happening in the world of employee benefits, check out this information rich blog.

Tune into this dynamic and fascinating show to hear why Purchasing Power is a top performer in this competitive space. Enjoy the show and until next time, Happy Selling!