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February 3, 2012 – Paul Kendig VP Dinova
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January 17th, 2012 – Purchasing Power’s Elizabeth Halkos Chief Marketing Officer
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Wow what a great show and one not to be missed so tune-in above or download this episode of Atlanta Sales Talk Radio.
Elizabeth Halkos Chief Marketing Officer of Purchasing Power enlightens us on selling and managing in the competitive marketplace of employee benefits. While we discussed the advantages of having a solution that is truly new and unique in improving employee morale, productivity and retention. We also discovered that this is a very complex sale and doesn’t sell itself. In other words, even though you have a “better mouse trap” you still have to get out there and sell it.
Elizabeth and I also discussed how critical it is to keep abreast of all the happenings in your industry to be effective in selling in your particular solution. She also shared a great source of information in the Human Resource Management space, the Purchasing Power Blog. So if you want to know what is happening in the world of employee benefits, check out this information rich blog.
Tune into this dynamic and fascinating show to hear why Purchasing Power is a top performer in this competitive space. Enjoy the show and until next time, Happy Selling!
December 20th Debra Kline – The Sage Lady of BUSINESSWISE, the regional business research tool of choice
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If you want to gain insights on new business development for this coming year, then this is the show for you. Tune-in as Debra Kline, CEO & President of BusinessWise offers how targeted network and prospecting will get you off to a fast start in the New Year. Learn from this sage women, how she built a company that has not only survived the test of time but is thriving in what can be considered some rather interesting economic times. Listen as she offers perspective on how she has accomplished this, while turning BusinessWise into a critical business development tool for successful companies doing business in Georgia, Dallas/Ft. Worth & Charlotte!
Debra offered some fresh perspectives that, quite honestly, offered me, an old “been there, done that” type of Sales guy, some major “Aha’s! So I highly recommend giving this show a listen either from the link above or download and listen on your MP3 player.
Until next time you tune-in, remember – Everyone is in Sales! So Happy Selling!
November 22, 2011 – Les Adkins – Orange SMS and Social Strategy
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Tune-in to hear how our guest Les Adkins shares a truly unique perspective on the expanding world of Social Media and the importance of Social Strategy. Les Adkins is the founder and CEO of Orange SMS (Social Media Solutions), an organization that helps companies and organizations integrate social media strategies that follow their corporate or organizational objectives. In this informative and fun show Les offers some truly valuable insights on how you can leverage Social Media to stop “cold calling” and do some “warm calling”. As educational interviews go this was one of the tops in offering kernels of information that you can use today to close more business. I would highly encourage a listen to learn how Social Strategy is changing the way we sell.
Thanks for tuning in and Happy Selling! And remember everyone is in Sales!
November 15th 2011 – Karon Cook – Selling Entertainment – the importance of resilience and boldness
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If you missed this one live, it is well worth tuning in to hear how this powerhouse of a lady makes things happen in the entertainment industry. Karon Cook is an actress, Sports show host, acting coach and all around professional in the world of selling into the entertainment industry.
Elegant, strong and smart this person made me realize that it isn’t traditional corporate sales people that deal with the most rejection, it is Actors. Think about it, going to audition after audition and receiving predominately “no’s” with no real reason why you have been rejected, would drive the majority of us Business to Business sales people nuts. If I lose an opportunity to my competition at least I know, I was probably out sold (maybe, but rarely happens for me….ahem, cough, cough!?, ok, ok, only kidding) but in the case of an actor you can lose an opportunity and never know why….and then get up and go on another audition. Talk about resilience.
And not only is Karon a gifted sales professional (although she doesn’t refer to herself in that way) she is also a passionate and intelligent Blogger. After reading her posts on Karon Cook Sports Page it only deepened my already “mad” respect I have for this woman. So I would highly recommend that you tune-in to this show to not only glean a few lessons on how to improve your resilience in selling in the B2B world but also listen to how she turns Stone and My (Stephen Cadley) world upside down as she uses her broadcast experience to interview Stone and myself. This is a show not to be missed.
Til next time, Happy Selling and remember “Everyone is in Sales!”
November 8th, 2011 – Interview With Belk At The Forum’s Ivan Yuspeh, And Update On January 2012 Stay In The Game Summit
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We caught up with Speaker / Author / Consultant Rico Pena and his guest, Ivan Yuspeh with Belk At The Forum to talk about Sales, Leadership, and the upcoming Stay In The Game Summit.
Mr. Yuspeh shares his insight as a seasoned leader, his positive experience in working with Mr. Pena’s firm, and his motivation for participating as a Major Sponsor for the January 2012 event.
For More Information about the January 2012 Stay In The Game Summit and how it is supporting The Wounded Warrior Project, contact Rico Pena: 770-616-8080 rico@ricopena.com
November 1st 2011 – Target Latino and Story Board Life Talk Sales
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What a great show, tune in to hear Claudia “Havi” Goffan of Target Latino, an industry leading Marketing firm, describe how “Word of Mouth” marketing is revolutionizing the world of marketing and Sales. She also offers a few insights that you can immediately leverage on improving your brand both on-line and through Word-of-mouth with. Claudia also goes on to share the wonderful story of how Target Latino started in response to supporting an under represented population. She also has a blog that regularly offers marketing insights that will differentiate how you sell.
And Peter Doyle of Story Board Life Photography shares how what he does transcends “being a photographer” to being a Legacy preservation expert. Tune in to hear how his award winning work and approach to capturing the key events of your life impact how he positions and sells his services. And you can gain insight on how Peter generates value for his clients even before they choose to work with him by giving insights on how to choose a photographer.
All in all it is a great show with lots of wonderful insights and sharing that you will gain a kernel of Selling value from. Happy Selling and remember Everyone is in Sales.
October 25th 2011 – PassKey Strategies Founder Larry Warnick Describes The “Niche” Approach to Creating Your Own Economy
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Larry Warnick is the Founder of PassKey Strategies, an Atlanta-based firm designed to facilitate breakthrough results for business leaders of small and emerging firms as they move through the business life cycle. His mission with PassKey Strategies is to help entrepreneurs and small business owners with game-changing programs that create and grow market niches they can own with profitable loyal customers.
He honed his leadership and coaching skills with over 25 years of business and management experience in strategic market planning and development, product management, and sales and business development with technology and service firms ranging from start-ups to Fortune-level. His mission with PassKey Strategies is to help entrepreneurs transform their businesses and lives by creating and controlling their own economy.
October 18th 2011 – US Carrier – Meridian Realty Consultants
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Selling Commercial Real Estate Services and Cloud Connectivity Services have more in common than you would think – Who knew?
Actually these two seasoned Business and Sales Leaders recognized this well before this host (Stephen Cadley) of Atlanta Sales Talk Radio did, much to my chagrin. And anytime you can throw a Radio host off his game makes for a fun interview. So tune-in to hear Greg Frikor of U.S. Carrier and Jack Nugent of Meridian Realty Consultants share their perspectives on Selling in this “New” economy and how they have found continued success during this rather interesting times. Learn some of the secrets of their success over the long-haul while also learning about some really interesting industries and how selling in these disparate business sectors is more similar than you might think.
And after you tune-in and listen, if you liked this show let us know, post a comment below or reach out to me, Stephen Cadley, at 770-569-5553 or Steve@cadley.com or on Twitter @Salesologist. We want to know what you thought.
Until next time Happy Selling and remember “Everyone is in Sales”!